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Manager of Loyalty and Retention

Envista Holdings

This is a Full-time position in Brea, CA posted August 16, 2021.

We know that dental professionals do more than create healthy, beautiful smiles – they create confidence. To achieve their goals they need a champion. They need someone who will be there for them, side by side and end to end. At Envista, we’re uniquely positioned to be this champion. Our differentiated combination of commitment to our customers, innovative focus on the future, respect for each other, continuous improvement, and empowering, accountable leadership embolden us to champion dental professionals like no one else can. Our comprehensive product portfolio consisting of more than 30 industry leading brands, covers an estimated 90% of dentists’ clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies partner with dental professionals to help them deliver the best possible patient care. We believe true champions lift each other up, and we are looking for new champions to join our team. If you believe champions do more than win – they stand for something bigger – you can build a meaningful career at Envista. Let’s talk. Learn more at envistaco.com .

Job Description:

As the Manager of Loyalty and Retention, you have the opportunity to create a worldwide loyalty program for Envista and our family of brands. Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. If you are passionate about customer engagement, loyalty, and retention, then this role is for you. We want to unify our family of brands through a loyalty program. Creating a seamless loyalty experience integrated with eCommerce and compatible globally with both our direct and indirect businesses is your challenge and opportunity.

In this multi-faceted role, the ideal candidate will optimize customer experience, maximize loyalty usage and ROI, and reduce customer churn. Candidate must be results-oriented, capable of executing plans despite challenges. Cross-functional collaboration is a must, especially with development, product management, marketing, and commercial teams.

Responsibilities:

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Lead the strategic vision for Envista’s Customer Loyalty Program

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Drive the optional retention efforts across all of Envista’s operating companies and markets

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Drive and scale strategy, development, execution, and optimization of Envista-level loyalty program across operating companies globally

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Create and execute upon short- and long-term campaigns to drive customer retention

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Manage and utilize data to optimize the ongoing loyalty platform

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Train local markets to manage, as needed

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Guide reward-related content on all channels

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Develop omnichannel loyalty and retention strategy

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Partner with cross-functional teams

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Manage relationships with key vendors supporting the loyalty program

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Provide competitive intelligence and best practices around loyalty engagement cross-functionally

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Ensure compliance with all legal and regulatory requirements

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Be a customer advocate for internal and external stakeholders; articulate the customer and business value of the program at all levels of the organization.

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Assist with additional projects as defined by your manager

Job Requirements:

Critical Knowledge and Qualifications:

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Bachelors degree in a related field

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7+ years of experience in digital marketing with a focus on retention, engagement, and/or loyalty

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Strong interpersonal/communication skills and high level of strategic thinking

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Highly analytical with a proven track record of turning data-driven insights into successful tactics

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Collaborates with leadership and peers to ensure understanding of key initiatives and results

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Outstanding project management skills and the ability to prioritize, multi-task and be a self-starter

Critical Skills/technical know-how:

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Experience with full funnel execution and management of a loyalty program

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Experience working with marketing automation technologies, ex- HubSpot

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Financial and budgetary planning and forecasting for programs and campaigns, familiarity with Tableau a plus

Critical Experience:

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Extremely proficient with data analysis and in quantitative and qualitative customer research

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Experience developing strategic initiatives which align with business goals and budget

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Dynamic presentation skills and experience making effective presentations to large and varied audiences.

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Ability to shift priorities, demands, and timelines through analytical and problem-solving capabilities.

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Thrives in a fast-paced and dynamic environment, and can bring structure to complex, ambiguous situations

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Experience in dealing with multiple brands and/or stakeholders

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Excellent communication skills to collaborate with customers, peers, colleagues, and executives. You can succinctly articulate goals, progress, and priorities in written, verbal, and presentation formats.

#LI-MC1

IND123

Operating Company:
Corporate

Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.