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Inbound Marketing Manager

Dragonboat

This is a Contract position in Santa Clara, CA posted June 9, 2021.

Company Description

Dragonboat is the #1 product portfolio management platform for tech leaders and their teams to strategize, prioritize, deliver and improve products that drive business results.

Dragonboat is a venture-backed, fast-growing SaaS startup, making a splash in product management with a game-changing solution. We’re remote native with teams in Portugal and the US, supporting a diverse global customer base ranging from startups, to unicorns and Global 1000.

Our team shares a passion for building excellent products and delivering exceptional value to our customers. Join us in building an amazing company together.

Job Description

As an Inbound Marketing Manager, you are instrumental in helping us bring our story to life. You’ll generate demand, interest, and excitement for Dragonboat through compelling content marketing.

We’re breaking into an industry ripe for disruption with a technology that will change the game. Content marketing will be a core pillar of our success because we need to define the space that we play in and position Dragonboat as the expert solution for product portfolio management.

You’ll be the content engine for blogging, thought leadership, bylined articles, press releases, award submissions, presentations, sales collateral, and web copy. You should have a strong interest in storytelling and simplifying complex value propositions into focused and concise messaging.

Qualifications

YOU WILL:

  • Create an inbound lead funnel through SEO, CRO, and creative lead magnets
  • Think strategically about how to generate interest and excitement in a new market
  • Take ownership and initiative on all content marketing strategies and projects
  • Facilitate the content development from concept to layout, production and analytics
  • Work collaboratively with marketing, sales and customer success teams to ensure they have the content they need to be successful
  • Maintain an understanding of the entire marketing and sales process
  • Become an expert in the product management industry and the Dragonboat product

The Skill Set

  • 3-5 years experience in an inbound/ content marketing role
  • Understanding of SEO best practices and strategies
  • Experience as a product manager or within a company that sells product management software
  • The skills to bring complex concepts to life through simple focused and compelling content
  • Excellent written and verbal communication skills
  • A team-player attitude with a strong desire to help improve internal processes beyond just your day-to-day tasks

Additional Information

Perks

We love working at Dragonboat, and we think you will too! You can expect:

  • Remote native company with flexible working hours
  • Competitive compensation
  • Stock options
  • Health/dental/vision insurance
  • Extended parental leave
  • Annual company trip to a destination of the team’s choice
  • 401k matching program (US)
  • Meal Allowance Cards (Portugal)