This job board retrieves part of its jobs from: Toronto Jobs | Emplois Montréal | IT Jobs Canada

Bringing you the hottest job offers in California

To post a job, login or create an account |  Post a Job

Digital Marketing Manager

365 Pronto, Inc

This is a Contract position in Sacramento, CA posted September 12, 2021.

365 Pronto, a platform technology company disrupting the clean tech O&M space, is seeking a full-time Digital Marketing Manager based out of their Scottsdale, Arizona office.

This position is the brainpower and engine behind Pronto’s growth trajectory and crucial to the company’s success in establishing early market leadership.

The position is accountable for key customer account acquisition through digital channels and campaign management.

This is an individual contributor role with managed ad spend and external agency support.

The ideal candidate is an architect that applies structured thinking to complex problems; a hands-on technician who can roll their sleeves up and troubleshoot any issue; a psychologist inside the mind of our target audience; a storyteller who can shine the light and illustrate our solution effectively; and an analyst who can draw out the right insights needed to course correct.

The ideal candidate identifies strongly as a revenue-centric marketer who can think outside the box.

Deeply curious and exhaustive in their approach, this person brings high energy and a can-do attitude to the table, rolling up their sleeves and getting hands-on with the details.

Duties and responsibilities: Design, plan, manage, and optimize integrated digital campaigns to generate pipeline Construct clear, target-focused landing pages including image selection and on-page copywriting Create lead capture forms and embed within backend workflows and CRM architecture Create and define email nurturing streams in line with target markets and lead profile types Write copy for marketing emails and work with content marketing for one-off/on-going campaigns Plan and execute online events Manage external graphic design resources to fulfill needed campaign requirements on ad creative Drive new leads from paid search: proactively leveraging keyword planner, aligning ad groups with our products and services, tracking cost per lead, etc.

Manage our paid social function, selecting appropriate ad products, ensuring creative rotation, alignment to landing page, etc.

Regularly meet and collaborate with content marketing to identify/deploy needed content pieces Regularly meet and collaborate with sales leadership to ensure campaigns are clear, cohesive and align with revenue targets Work with sales support specialist to ensure workflows, notifications, supporting CRM architecture Measure, analyze, and report out on campaign, channel, and program performance Continually explore, assess, and recommend or decline new and emerging marketing channels and tactics.

Various marketing support activities, as needed in line with the needs of a fast-growing start-up Bring your best self, your authentic self and your A-Game to work every day Experience and expertise: 3-5 years of dedicated experience developing and implementing digital marketing strategies Demonstrated expertise in paid social platforms: Facebook Business Mgr., LI Campaign Manager, etc.

Theoretical and applied understanding of email nurturing techniques Advanced proficiency in e-mail marketing platforms such as MailChimp, HubSpot, Zoho, etc.

Comfortable with creating and running Google Analytics reports Knowledge of best practice for landing page design and optimization Intermediate proficiency in landing page design tools such as Unbounce, Instapage, etc.

Intermediate proficiency in marketing automation systems such as Zoho, HubSpot, etc.

Intermediate proficiency in CRM systems like Zoho, HubSpot, Salesforce Basic proficiency in WordPress or other content management systems Strong and dynamic writing skills for digital marketing applications: emails, landing page copy, etc.

High EQ and strong interpersonal communicator Strong attention to detail Self-directed, thrives in a fast-paced environment, strong communication skills Passionate about new marketing technology and clean energy This role is physically based out of the greater Phoenix metro area and includes market competitive compensation, PTO, healthcare benefits, elegant and modern office space and a dynamic and welcoming company culture.

At 365 Pronto, we know and embrace that a diverse, and inclusive company is a more innovative and successful one, which is why we are an equal opportunity employer .

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

 If you are you, and great at it, then you belong